Desi Dashboard

Thesis Presentation, User Interface, User Experience, Branding, Launch Campaign

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As part of my thesis project, I explored the evolution of film marketing and the growing interest in Indian cinema among American audiences, particularly through the transformative role of Artificial Intelligence (AI). This project involved developing both the user interface (UI) for a feature that personalized the viewing experience of foreign films, specifically Indian cinema, and a campaign to promote its launch. By incorporating pop-up events across culturally diverse cities, the campaign immersed audiences in Indian cinema, fostering deeper connections with characters and storylines. The goal was to make Indian films a regular and sought-after experience, offering a richer, more globalized cinematic journey.
 

 

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