Headspace

Art Direction, Copywriting, Typography

 

The Insight: The practice of mindfulness exercises such as meditation will improve focus and concentration. It also helps with self-esteem, memory, reducing high blood pressure and heart rate, and help balance the immude system.

Target Audience:Novice meditators and those new to the concept of mindfulness, Young Adults aged 21-30

How: By choosing a various mix of mediums such as sponsored Instagram posts and stories, twitter, emailers to their customers, magazines and transit ads.

Key Message: Find some Headspace, to be calm. 
 

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