Hinge

Copywritng, Art Direction

 

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The Insight:  Unlike some apps where attraction thrives on curated photos and limited bios, Hinge's prompts delve deeper. Users reveal their values, interests, and quirks, fostering conversation rather than instant judgment. This fosters a slower, more deliberate process, attracting people seeking genuine connections rather than fleeting flings.

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Strategy: Through this campaign, the brand aims to help the audience overcome skepticism about finding genuine connections through online dating by revealing the unexpected ways real connections blossom through honest prompts

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Target Audience: Young adults aged 21-30, living socially active city lives with extremely busy lives. 

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Key Message: Prompts you to be real and honest.

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