Fitbit

Copywritng, Art Direction

 

The Insight:  There is a common misunderstanding that one is fit only if they go to the gym and do extensive level of working out. This intimidates people in general to start their fitness journey.

​

Strategy: Through this campaign, the brand aims to be more inclusive and help its audience be more mindful of incorporating fitness into their overall life.

​

Target Audience: Young adults aged 21-30, living socially active city lives with extremely busy lives.

​

Key Message: Being fit is important than looking fit.

 

​