Velveeta

Art Direction, Experential, Strategy

 

Convince: Gen Z (18-34)

That: Velveeta is the ultimate pleasure food for a life of outrageous enjoyment.

Because: Velveeta has transformed from an outdated brand to a lifestyle icon, celebrating unapologetic pleasure and making ordinary moments extraordinary.

Support: Through experiential brand acts and clever media, we aim to engage "Pleasure Seekers," generating buzz, love, and a cultural shift towards embracing cheesy bliss.

Team: Menaka Deepak - Art Director
           William Cornelisse - Copy Writer
           Christopher Civil - Strategy

 

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