West Elm
Art Direction, Re-branding, Strategy
Convince: 25-35 yr old millennials, new home buyers
That:West Elm furniture is worth their commitment because it is more than just sustainability that sets them apart.
Because: Furniture built by local artisans makes the pieces more sentimental and the quality will last much longer than cheap furniture, as they use sustainable and fair-trade materials.
Support: You cannot find West Elm designs anywhere else because 95% of West Elm's products are designed in-house. Their support to local artisans and designers is what sets them apart.
Team: Menaka Deepak, Melissa Mazur, Nadia Rasoul
To inform people about the pop-up event.
Window Display
(Below the line)
In-store Hanging & Standing Sign
(Below the line)
After getting themselves scanned in the 360° scanner, people get a poster with their
own cool character. A fun memorabilia from the event!
Microsite
Pinterest AD
Instagram Story
Invite
Emailer
Live Event
