Diablo IV
Art Direction, Experiential, Strategy
Giving 'em hell. Literally. By creating a mock graveyard decorated with eerie tombstones, haunting statues, and other spooky elements, everyone, not just fans of the game, can experience Diablo's hellish atmosphere, which the game is known for. With this, we can reach a wider audience and create buzz around the game's release.
This campaign was developed based on the brief provided by The One Club for Creativity.
Team: Menaka Deepak, Serena, Melissa Mazur
Social Disruption
To inform people about the pop-up event.
To inform people about the pop-up event.
After getting themselves scanned in the 360° scanner, people get a poster with their
own cool character. A fun memorabilia from the event!
Customized character portraits
VR Tournament
After the launch of the game, people will be given a chance to meet fellow players of the game and participate in a live action tournament with VR headsets.
(psssst, this is also another opportunity to custom create their characters)
